Accept your failures, and learn from them.
Analyze your business and improve it.
Optimize your online presence, mobile, voice, AI, SEO, Brand Awareness.
Renegotiate your contracts, during this difficult time for sure you can receive better prices for some of the services or products that you are using.
Be positive, perseverant, innovative and open to new trends.
Accept advices, but always use them in your own style, if “A” was working for me, it doesn’t matter will work for you also in the same style.
Use surveys, ask for reviews and honest opinions from your clients, they will see that you don’t care just to sell more and you will learn how you can improve and offer new services or products.
Show your appreciation to your employees, educate them, show them how to work as a team. If they can rely on each other, you can rely on them.
Keep it simple and stupid, send a clear message to your audience / customers, be sure as many of them really understand what you are trying to offer.
Be competitive, keep an eye on your competitors, learn from their success and also from their failures.
You will need Facebook page, Instagram business, Linked In business page, Google My Business listing and Twitter for the start.
Use 19 minutes a day to write something about your business.
For the first days present it, state the country and town from where your business is working, after talk about your services or products, try to educate your possible audience with this post.
Think what it will make you read, like and buy a product or a service.
Do not be afraid, as long as you believe in your business, in your product, in the power of the services that you are offering, you will create exactly the content you need.
Do not write novels, keep it short, keep it simple, keep it wise.
Split all this material in 30 days, and after the 19 minutes of writing are done just make a quick photo from your office, factory, with your product, with you, capture your laptop keyboard or your other phone, just use your own original photos.
Go to these 5 platforms and post your photo and your content, daily, after your 19 minutes for writing are expiring and your article is ready.
Be sure you are responding to every comment, like, message, share, make it when you have time, but make it for any new interaction.
Keep this 30-days strategy and at the end you will know for yourself how to continue and what you can write more in order to do this.
More important you will increase your Brand Awareness, you will see for yourself that it is possible, and you can decide if it’s something that you can do for yourself, or maybe to invest and hire someone to do it for you better and more often.
I think it will worth “loosing” 20 minutes a day for your business.
During this pandemic with so many businesses closed and much more people fired all the eyes are pin pointing the online environment.
The once not trusted network it’s getting assaulted with millions of persons driven by the need of income.
We are living in the era of “everything is possible” and “viral overnight”.
Just because does not happened to you until know it doesn’t matter it will never come, you don’t have to lose your hope or your perseverance.
Most of the strategies are harder to apply in real life because they do not come with something assured.
You define your goal, you design your strategy, you start to work.
Most of the persons are losing their hope on the road, learn to see the Positive aspect of any Negative situation!
When you have your worst time, think that the butterflies are living just a day on earth, you have all the life ahead to achieve your goal.
Fight for it, invest time, think clear, when you will understand that for example Bill Gates literally slept in his office at the start of his business, before being where he is today, or that the founder of ALIBABA has been rejected from all the jobs that he has applied before going to his friends to ask them invest in his dream, you will understand what you need in order to succeed.
The strategy of perseverance can be applied for anything and anybody, from personal goals, to business, you just need to believe in your dream / idea / expertise and do anything to achieve it!
The longer you think this world do not exists, the longer that you avoid to put money in it, others are taking all the value!
“My target audience is not online, is to old”. “My business doesn’t need internet”. “Tv is better”.
There are a lot of excuses that you can find to not invest in internet, online presence, online advertising.
You don’t need to like it in order to work for you! You just need to use it, in order to increase your sales and your brand awareness.
You don’t need to believe in it to use it, most of it can be used for free, start from there, give it a chance and you will understand why you need it; how many persons rely on internet daily.
The mobile is the TV of our Era! We have to work, we have to socialize, we have to stay informed, over 50% of the websites world traffic in 2020 was from mobile phones!
Nobody watch tv as before, in the publicity time the users are on the mobile, on social media accounts, seeing that advertising, not the one from tv!
You are making the judgement on the focus group of one, what you don’t realize is that online platforms can offer you a huge real active audience, ready to buy from you, or to use your services.
The most important aspect to understand is to see where is the general attention in 2020, and where it will be in 2021, and that’s the internet, the online platforms, the social media networks.
Don’t try to like it, just use it to evolve your business and get it to the next level, guide it to the future.
A lot of opinions that lack the reality out there, check the numbers, don’t like it, hire someone to use it properly, but start to gain profit from it.
The technology is not going back just because you don’t like it, and the billion of active users will not quit to use the social media networks because you don’t think you cant sell to them, even Steve Jobs was wrong thinking that nobody will use a larger display than the one iPhone 4 used, stop ruin your business.
First you have to know some thing about the most popular (in my opinion) online games in 2020:
PlayerUnknown’s BattleGrounds (PUBG) - 50 million online players
Fortnite Battle Royale – 39 million players
Apex legends – 50 million players
League of Legends (LOL) – 27 million players
Counter-Strike Global Offensive – 32 million players
Heart Stone – 29 million players
Minecraft – 91 million players
There are users of all ages playing these games, most of them buying extras for a better gaming experience.
The global gaming market industry already generate over 130 billion in revenue in 2020!
By promoting your services or products throw this network of online active users that are used to spend money online your business will achieve more sales and you will increase also your Brand Awareness Worldwide.
The online gaming industry should be for some business a “Must to Do” in 2021.
Online advertising market is growing, and also the worldwide user’s interest to find and buy more and more from the internet.