If you are not sure if you want to shift your business to the online area then keep in mind that you Need to do it, in 2020 it’s necessary to offer the customers the possibility to buy online, with delivery and pick up services.
The pandemic that strike us this year shifted even more the balance to the online shopping, as proof you so also that the companies that didn’t had an online presence were forced to totally close, the ecommerce instead had an increase of sales and still bringing profit to their owners.
Once you are online you have to find different ways to send the customers to your online shop and start selling.
You have to care about the customer wishes, needs, about way he should buy the product from you and not from your competition.
Start to research more and more, learn your competitor’s best strategy, but also their failures.
If you pay 4000e advertise on Facebook and this does not bring you customers it didn’t means that the Facebook ads do not work, it means you do not send the right message to your visitors.
As a top Trend, that will just increase in the next year, we have the influencers, PEOPLE BUY FROM PEOPLE, and yes, this is true.
According to bigcommerce.com 19% of marketers will spend $1,000 – $10,000 per year on influencer marketing in 2020, while 18% are spending between $100,000 – $500,000 per year.
7% of companies plan to invest over a million dollars in influencer marketing in 2020.
All the big Brands score sales with the help of influencer paid posts and this trend will increase.
With all this free information available now with just a search on google, everyone will first research about reviews and people opinion about your product / service before buying from you.
With huge number of persons follow and trust them daily, the power of influencers and micro-influencers it’s incredible in today’s online marketing.
Customers will trust the evaluation from a top influencer more than your ads that guarantees for your product being the best, or the cheapest, or the one that they need.
You have to research your market niche, to find an influencer that have something to do with the product or service that you offer, and then to contact the right person for your type of business.
For small business it is better to find a local micro-influencer, even if he has a smaller number of followers, the micro-influencers keep more closer to their audience, they have most of the people from the local market and they trust him and listen more to his opinion.
If your goal is to sell globally then you can contact a top influencer, that has millions of followers and by him you can be shore that he will introduce you brand / product / service to a huge number of possible customers.
With the help of Influencers and micro-influencers you also increase your brand awareness, its like your small Yoda sending a telepathic message to the broad audience.
You must bring in content that actual brings people value and not bring in a sales call, give, give, give and then ask.
Think everything in reverse, provide value, put yourself in the position of the buyer, think how you will search what you need and way you will buy it.
Make the perfect mix between the right content for your message and the best review from an influencer, and before you know It your sales will sky rocket.